According to Wired Magazine this month, blogging is dead and long live Twitter. Apparently, bloggers can no longer penetrate the armies of professional writers clogging up blogosphere to make their points heard.
Of course, this presupposes that the sole intent of bloggers is to be heard by the many rather than the select few, but - in order to work out how these two communications tools - I did a little desktop research...
What I found - using the approach I'm assuming that Wired used of seeing what floats to the top of Google - was that Twitter results have been dominated by the Obama campaign (second result - and a feat in itself). Then, aside from the regulation Wiki entry and branded Twitter site, there was a new article about a group of mums who were ranting about a new painkiller ad on TV.
I followed the links through to the 'tweets' and found that the majority of them posted a URL in the tweet itself. So Twitter was being used the tip of the iceberg - a way of flagging up a brief thought that links to a longer piece.
I wondered whether people did likewise for things more mundane and found that, sure enough, people were using Twitter to link to blogs and news articles about Vauxhall Astras too.
Yikes.
Could it be that blogging is, in fact, not dead but in fact has a new form of publicity?
1 comment:
Nice post. Weirdly enough I came across the mad moms today too in an entirely different way (ie via blog). Zeitgeisty or something.
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