Back from the Sandy Country, and going to work at our new office premises today. Now we're in the same building as Saatchi and Saatchi, and there's a pub in the central quadrangle called 'The Pregnant Man' in memory of one of Saatchi's most memorable ads.
A brilliantly simple idea based on a powerful insight - and quite frankly a benchmark that so few pieces of advertising, marketing, communication - call it what you will - actually hit these days*. We're getting too obsessed with the medium, the technology and the speed of turnaround to come up with ideas that continue to resonate years down the line.
I'm hoping that the new location, the heritage, the shiny new desks and White Company liquid soap in the wash basins will spur us into coming up with ideas that, in years to come, will be worth naming pubs after.
*Thereby rendering me an old git.
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