This poster is doing the rounds at the agency at the moment. In both physical, tangible form as well as on the web. One of our designers made it. The mere mention of the juniper spirit and the notion of 'gin eye' (i.e. looking splendidly, paralytically bog-eyed) are enough to have a good half-dozen people collapse in laughter in the room next to mine.
It's a constant topic of conversation. Bottles adorn the creative department.
It makes me laugh as well.
It's one of those things (what is it: a catchphrase? a state? a 'meme'?) that captures the imagination, is rooted in good observation, sparks hilarity and is probably what social commentators would call 'social currency'.
More please.
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