A quick look down the list of status updates on Facebook a few moments ago and I noticed that 1 in 3 people had updated themselves via a mobile device.
Sure, if you're a Facebooker then you're probably fairly digi-literate anyway, plus the added skew that many of my chums are slaves to various marketing agencies and so you'd hope they'd be dicking around in their iPhones in any case, but it made me think: 2009 will be the year we go truly mobile.
Every marketing strategy I come up with will, I resolve here and now, factor in to it the fact that more people are looking at stuff while out and about. Static-thinking just won't cut it any more.
What will they want to know? How concise will it need to be? How can we actually be of use to them? How can we build in location-based opportunities? How can we tie it into the multifarious ways that people want to broadcast to the world what they're up to on a minute-by-minute basis?
How can we think more mobile?
No comments:
Post a Comment