Bleeding eyes and industry-specific social marketing

Sorry folks, got to get some worky-worky things off my chest today.

Because it strikes me that there's no decent forum for pharma marketers to talk about digital media - or, more precisely, appropriate media given the market, the drug/device type, target audience etc. (after all, it's not just about digital however much my livelihood may depend on it).

Certainly nothing as useful as this one for Independent Financial Advisers: http://www.ifalife.com/

Woo hoo.

But I like the fact that it's crammed full of interesting articles that are well ordered, pertinent to the industry, and helps raise the collective bar of digital marketing.

Compare this site structure and content to the Pharma industry's highest Google-ranked forum: http://www.forums.pharma-mkting.com/showthread.php?t=1322

Frankly, it makes my eyes bleed.

There are plenty of learnings we can take from this comparison: structural, content, strategic approach, linking with social media … and these are all industry-based - not just personal / social!

Here endeth, etc etc.