This ad prompted 458 complaints to the Advertising Standards Authority. Because of that, together with the legal technicality that the promotion of a prescription drug via the 'backdoor' of an application device is illegal, meant that the ads had to come down.
But I don't mind the ad. I don't find it offensive. And neither does Tony from Creative Services.
So we wondered if it would be possible to set up a rival to the ASA, or suggest to the ASA themselves that if more people wrote in in praise of an ad than wrote in to complain, then maybe the ad could stand.
Why should a few prudes from Tunbridge Wells dictate whether or not the rest of us can see something potentially useful?
Your thoughts, please...
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